360 brand development for the launch of Sushirrito, a made-to-order, sustainable sushi concept designed to scale from day one.

Rooted in sustainability, this Asian/Latin fusion fast casual concept inspired the logo that interpreted the symbol for harmony to represent the cross-section of a maki roll. Conscious selection of fish, organic rice, and local produce differentiated Sushirrito and has attracted a healthy and loyal clientele from coast to coast from day one.